Site icon Dr Jade Kua

The Sandwich Generation: Coaching Families Balancing Two Directions of Care

In many parts of the world — and especially in Singapore — a growing number of adults find themselves caught between two immense responsibilities: raising children while also caring for aging parents. This demographic, often called the “sandwich generation,” is tasked with balancing the financial, emotional, and physical needs of two directions of care.

Unlike past generations, where extended families often shared caregiving, today’s smaller households, longer life expectancies, and rising costs mean that many middle-aged adults are squeezed from both sides. For some, the weight feels invisible to society; for others, it is a constant reminder of duty. Left unsupported, the sandwich generation risks burnout, fractured family relationships, and financial strain.

Coaching offers a unique space for members of this generation to navigate their dual responsibilities with clarity and purpose. It is not a replacement for financial planning or healthcare services, but rather a complement: a structured partnership that enables individuals to build resilience, reclaim agency, and find dignity in one of the toughest life seasons.


1. Who Is the Sandwich Generation?

The sandwich generation typically includes adults in their 30s to 50s who are simultaneously:

In Singapore, this phenomenon is amplified by:

This creates a “triple squeeze”: emotional stress, financial responsibility, and time scarcity.


2. The Strains of Dual Responsibility

Being pulled in two directions creates overlapping challenges:

These burdens, though widespread, are often carried in silence.


3. How Coaching Can Help

Coaching does not remove the responsibilities of the sandwich generation. But it reframes and redistributes the load, helping individuals find strength and sustainability in the midst of strain.

Key contributions include:

For example, a parent might use coaching to ask:


4. Organizational Responsibility

The sandwich generation is not just a private matter; it shows up at work. Employees balancing two directions of care are more likely to:

Organizations can make a difference by:

When workplaces support the sandwich generation, they not only improve employee wellbeing but also foster loyalty and retention.


5. Community and Policy Dimensions

Beyond workplaces, community and policy support play critical roles:

Singapore has taken steps with initiatives like the CareShield Life scheme and subsidies for childcare and eldercare. But gaps remain, especially around mental health support and recognition of caregivers’ invisible labor. Coaching can complement these systems by addressing the personal dimension: the lived experiences of exhaustion, guilt, and resilience.


6. Reframing Caregiving as Leadership

The sandwich generation often underestimates the leadership skills they develop:

By reframing caregiving as leadership, coaching helps adults recognize their value not just at home but also in professional contexts. This builds dignity and counters the narrative of being “stuck” in a thankless role.


7. Building a Culture of Shared Care

Ultimately, the sandwich generation cannot sustain its responsibilities alone. Families, communities, organizations, and governments must embrace shared care:

Coaching strengthens this culture by empowering individuals to articulate needs, ask for help, and advocate for shared responsibility.


8. Reflection Questions

  1. What dual responsibilities am I carrying right now, and how visible are they?
  2. Which boundaries could protect my energy without compromising my care for others?
  3. Who in my family or community can share in caregiving, and how might I ask for support?
  4. How does my workplace acknowledge (or neglect) the needs of caregivers like me?
  5. In what ways can I reframe my caregiving role as leadership and strength?

9. Closing Thoughts

The sandwich generation is a vital part of social resilience — carrying the weight of two generations while often neglecting themselves. Their contributions deserve recognition, not invisibility.

Coaching cannot solve systemic challenges, but it can sustain individuals through them. It provides space for clarity, boundaries, resilience, and dignity, turning caregiving from silent endurance into empowered leadership.

As we move into a new year, perhaps the greatest gift we can give the sandwich generation is not praise for their sacrifice, but systems, communities, and conversations that ensure they do not carry the burden alone.


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